Meet the Team

“Yes.” It’s one of our favorite words here at ALW. And we strive to say it often. When you ask for a customized luminaire, need an order shipped by a specific date or have other special requests; our goal is to reply, “Yes, we can do that.”

Of course, not every wish can be granted, but we promise to do our very best to find solutions that will meet your needs and those of your clients. And we’ll do so with a smile, timely communication and a steadfast commitment to delivering a world-class customer experience.

Key Contact Information

Phone: (510) 489-2530

Fax: (650) 249-0412

General Inquiries: [email protected]

Marketing & Press Inquiries: [email protected]

Quotes: [email protected]

Orders: [email protected]

Post-Sales Support: [email protected]

Finance & Accounting: [email protected]

Senior Leadership Team

Jeff Croskey
Chief Executive Officer

(510) 489-2530 x140
[email protected]

Frank Lucero
Chief Financial Officer

(510) 489-2530 x112
[email protected]

Adam Cieciura
Chief Operating Officer

(510) 489-2530 x112
[email protected]

Todd Farmer
Vice President of Product Management

(510) 489-2530
[email protected]

John Geagan
Vice President of Sales

(516) 946-7603
[email protected]

Chris Balino
Director of Marketing

(510) 489-2530
[email protected]

Sapna Dokal
Human Resource Business Partner

(510) 489-2530
[email protected]

Sales Team

Jim Lindsey
Director of National Accounts

(303) 250-3274
[email protected]

Ian Ielfield
Southeast Regional Sales Manager

(407) 625-6240
[email protected]

Lindsey Middlebrook
South Central Regional Sales Manager

(512) 599-0262
[email protected]

Gabriel Souvay
Canada Regional Sales Manager

(514) 641-0149
[email protected]

Cory Tysoe
Northeast Regional Sales Manager

(570) 236-3919
[email protected]

Rochelle Vaughn
Western Regional Sales Manager

(408) 904-8825
[email protected]

Alec Vink
Central North Regional Sales Manager

(216) 513-7500
[email protected]

Customer Service

Paula Smith
National Manager / Inside Sales

(510) 489-2530 x149
[email protected]

Amanda Kash
Customer Service Account Manager

(510) 489-2530 x129
[email protected]

Alaine Krakowski
Customer Service Account Manager

(510) 489-2530 x105
[email protected]

Christopher Morales
Customer Service Account Manager

(510) 489-2530 x117
[email protected]

Yolanda Rouse
Customer Service Account Manager

(510) 489-2530 x130
[email protected]

Nancy Escobar
Inside Sales Project Coordinator

(510) 489-2530 x118
[email protected]

Inside Sales

Wes Buck
Technical Sales Manager

510 489 2530 x116
[email protected]

Scott Sims
Inside Sales Project Manager

(510) 489-2530 x110
[email protected]

Raghu Vasanth
Inside Sales Project Manager

(510) 489-2530 x155
[email protected]